CRIQUET | Brand Book
CRIQUET wanted to figure out how to talk about their brand without the help of a big ad agency.
The Criquet Brand is comfortable in all kinds of situations – casual Fridays, backyard soirées, honky tonks and the occasional cock fight. And to help communicate that, we created the Criquet Guide to Living Comfortably Off-Course. It serves to keep the team in South Austin comfortably on-course when it comes to all things brand. It’s part educational, part inspirational, and part paper. It lays out the Criquet philosophy and is meant to help champion good times and a life less ordinary for guys everywhere.
Creator/CD/Writer
Design by Sam O’Brien
Photography by Nick Cabrera
Brand Book, Brand Guidelines, Positioning, Personality, Tagline, Campaigns
