HOME RUN DUGOUT | Brand Book
Dubbed the “Top Golf” of Baseball, but cooler, Home Run Dugout wanted a brand that stood out from an ordinary night out with your friends.
Welcome to left field! It’s where all the best ideas come from — like grandmas crushing home runs, dogs eating hot dogs, pitchers of your favorite craft beer, 7mph “fastballs,” and mustaches for everyone. The guys at Home Run Dugout wanted to build a place where anyone could hit a home run in a simulated Batting Bay™ and prove once and for all that baseball isn’t boring. We created this (left) field guide to get folks familiar with everything the Dugout has to offer — Batting Bays, live music, a dog park, a hot dog grill (for a different kind of dog), a menu worthy of the brunch crowd, biergarten, whiffle ball field, souvenir shop, even restrooms! There’s nothing bush league about it.
Design & Art Direction by Sam O’Brien
Brand Book, Brand Guidelines, Positioning, Personality, Tagline
